Starting today through the 14th, you can bring in your old denim (any brand) to Gap and receive a 30% discount off a new pair. If you use your Gap store card, you’ll get 35% off! The denim will be sent to the Cotton From Blue to Green Project, which takes old denim and recycles it into insulation for eco-friendly homes.
I recently saw a show on this was impressed with the insulation that they made out of the denim. It was much better rated than the old pink stuff! Plus, you didn't have to wear all the protective equipment when installing it!
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